Thursday, 28 September 2017

Five Easy Steps to Instagram Success

Who doesn’t know about Instagram? Well, I am pretty sure that there is none of you who don’t know about this useful yet fun-filled app. Instagram is the fastest growing social media platform that allows its user to share their story through visual contents like pictures and videos.

Instagram is the best way to show your community a little glimpse of your world through your content that can lead to converting them to your potential customers, new and better connections and exposing your brand/business to your targeted audience. One basic thing that many people don’t know is that your brand doesn’t have to be Instafamous to see the best results and become successful on Instagram. Instead, you need to have a great content with the highly engaged audience to be successful. Your follower count does matter but how they are engaging with your brand is even more important to make you successful on Instagram.
Talking about this Instagram success, today I will share with you some easy yet effective steps to be successful on Instagram. So let’s begin with the steps.
  • Prepare Your Content Strategy - 

    The first thing you have to do is to prepare a strategy for your content. Thoroughly research your competitors and powerful accounts of your niche. Check what people like most about their content, their most engaging posts, etc. After researching all these things, find out your best content to post that is appealing to your targeted audience and try to be as unique as possible. Make a plan for your posts, when to post and what to post. Don’t post too much to annoy your audience and don’t post too less. Find out a balance in everything.

    Make a theme for your profile that differentiates your brand from others, like you can select the same filter for all your pictures; choose the main background color for all posts etc.
  • Hashtags -

    When you have a clear idea of what type of content you need to post the next important thing are the Hashtag you use for your content. Instagram allows you to add up to 30 Hashtags in your posts, so make use of this limit. Some ideas to make your account more discoverable to your targeted audience through Hashtags are: add a branded hashtag that is unique to your brand, add general keyword hashtags that are related to your niche for instance if your brand is about food add #foodlove #food, etc. Furthermore, you can add hashtags that are product-oriented; hashtags that are trending in your industry, event hashtag also helps you become discoverable and gain more followers on Instagram fast.
  • Calls to Action -

    The next important step is to add Call to Actions in your captions. Calls to action are the best way to drive engagement in your posts by asking your community for some fun actions. There are so many different types of calls to action; You can use a call to action whenever you want the user to do something or respond in some way.

    You can ask your followers to check the link in bio for further details of your brand/business or your product, appeal them to tag their friends in the comment section for higher engagement. Ask them any fun riddles related to your brand, etc. these are the best ways to engage your community that ultimately makes your brand successful on Instagram.
  • Engage With Your Community -

    As according to the new Instagram algorithm the more engaging your post is, the more it will appear in top feeds of your users. So, to be successful, you need to be engaging on Instagram.

    Interact with your followers, start healthy conversations with them, answer the queries they have to make your posts more engaging. When people will find you active on Instagram, and when they will know that you care about your followers they will engage more with you.

    People love when they get appreciated and highlighted. Do shoutouts for them based on some contests, share their pictures using your product with their permission, appreciate them by commenting on their posts that are related to your business, follow them back, etc. These are the best ways to make your posts engaging and reaching explore feeds of your targeted audience.
  • Tags -

    Tag people, brands, your industry influencers, and your location to make yourself visible to your targeted users. But you need to be careful in tagging; you just can’t tag anyone or anything unrelated to your brand.

    By tagging, you become visible to the followers of people or brand you tagged and this way your brand gets the exposure it needs and helps it to get successful in its particular niche.
  • Conclusion - 

    These were some steps you must follow when using Instagram for your visual content. Success is not something you can achieve overnight; you just need to be consistent, regular, patient and hardworking to watch your business succeed on Instagram. So, good luck with these steps and happy Instagramming!

Check our our favorite 300+ Top Inspirational Quotes.

Sunday, 17 September 2017

History of Mobile App Development

Mobile App Development is a phenomenon that was triggered with the launch of the revolutionary OS Android. Though the people with technical background might argue that the mobile based applications have been there since the very beginning; but the variety, extent of customization, availability, types and categorization; all were missing in the applications that came pre-installed in the phones with Symbian OS or the vary famous J2ME/JME OS. The Android revolutionized the App development world over the night and the web became loaded with millions of Apps in a very small interval of time. Just like web development, app development became popular.

Earlier, the Apps used to consist of basic handy tools such as calculators, converters, alarm clocks, some games, stop watch etc.; but these days, there is an App for almost every SINGLE thing. From managing your pregnancies to the parenting; from cooking to serving; from learning to teaching; and from almost anything to almost any ‘other’ thing – you can find an App. The past 5 years have been highly crucial and detrimental in the history of Mobile App Development.

The following post will reflect on the major milestones in the History of Mobile App Development and give the readers a sneak-peek into the future of the same.

  1. 1. Earlier Models and Earlier forms of Rudimentary Apps
    The very first mobile phone was developed by Motorola and was released for public use after 10 years of its first appearance in 1973. There were, however, no Apps in it.
    - Psion EPOC was the handheld small computer that came with some Apps such as Database, diary, spreadsheet and even allowed the users to download and use other software packages available at that time via internet.
    - Palm OS came with a touch-screen and Graphical User Interface (GUI) and was also referred to as the Palm-Top. There were a number of basic Apps as well as the WAP browser that allowed the users to browse the internet and download any other Application of interest.
    - WML was the next big thing the world of mobiles and mobile apps. However, the browsing was restricted as the users were not able to access the web directly.
    - J2ME/JME was the major breakthrough in the history of mobile apps. The highly customizable environment provided by the Java and the ease of running the programs on a machine with limited requirements made the language as well as the OS highly popular. It in fact two decades back, the Java Apps were a huge craze in the world of app developers.
    - However, the Game Changer was the Symbian OS. The OS was developed by the Mobile App Development Company of the same name which was a joint venture of Ericsson, Nokia, Motorola and Psion. Around 250 million devices were running Symbian in the early 2000s. There were a lot of apps of all kinds that came pre-loaded in the mobiles running on Symbian OS and the internet was of course available at hand to make things better. The lack of customization availability was the major drawback in this case; which led to the decline of the number of users and paved the way for much better and highly evolved OS – Android.

  2. 2. The Current Scenario – Android, iOS, Windows, and Blackberry 10
    - If we say that Android changed the world of mobiles and the way people developed and used the Mobile Apps; it won’t be wrong
    - Though the iOS was already available in the market when Android was gaining popularity, the fact that it was affordable by only an elite band of users and not everyone was allowed to program, customize and use it; necessitated the release of something based on OPEN SOURCE.
    - Another drawback of the iOS apps is that they don’t run on all kinds of devices. They are super-exclusive.
    - On the other hand, Android made each and everything possible. The developers of all kinds and expertise began developing Apps of different flavours that were highly customizable, were available for free, needed NO special hardware requirements, and were OPEN to everyone.
    - Such was the impact of Android OS on the mobile world that the Mobile Phone Prices dropped across the whole world and competition got neck-to-neck. The companies started releasing extremely cheap models with great features owing to the availability of Android
    - Even the telecommunication world felt the reverberations of the mobile development world and the data-packs, calling, SMS, Video and Audio streaming, and VoIP etc all became highly affordable.
    - When the world was enjoying the benefits of Android OS, the Microsoft also entered the arena and launched the mobiles with Windows OS. Though the OS was also customizable, the limited customization, inherent tendency of the Windows OS to hang under high-load conditions and inability to match with the endless features of the Android Apps made it a struggler in the mobile world.
    - Blackberry 10 is based on the QNX microkernel operating system and uses gestures and touches for functioning. However, the OS comes with an added layer of Android as well; so that the Android Apps can be used and operated on the Blackberry Phones. Though the company wanted to gain popularity once again the world of mobiles with the new OS, the impact of Android on the market was not an easy foe to be defeated.

  3. 3. Future Scenario of the App Development
    - Though it seems that the Android OS is here to stay; it will be the best until the NEXT BEST THING is out.
    - The other scenarios in the world of Mobile Apps include the things such as PhoneGap that support almost all the major mobile development platforms such as Windows, Blackberry, iOS and Android. It also allows the users to use the native hardware features such as cameras and compasses.
    - Another notable name is the Titanium framework launched by the Appcelerator in which the Application code is interpreted using a Java Search Engine.
    - The future of the App development will be centred around things such as Wearable Technology e.g. Galaxy Gear, Google Glass, and Fuel Band. Second Screens and connected cars are some other prospective areas.
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