Thursday, 28 September 2017

Five Easy Steps to Instagram Success

Who doesn’t know about Instagram? Well, I am pretty sure that there is none of you who don’t know about this useful yet fun-filled app. Instagram is the fastest growing social media platform that allows its user to share their story through visual contents like pictures and videos.

Instagram is the best way to show your community a little glimpse of your world through your content that can lead to converting them to your potential customers, new and better connections and exposing your brand/business to your targeted audience. One basic thing that many people don’t know is that your brand doesn’t have to be Instafamous to see the best results and become successful on Instagram. Instead, you need to have a great content with the highly engaged audience to be successful. Your follower count does matter but how they are engaging with your brand is even more important to make you successful on Instagram.
Talking about this Instagram success, today I will share with you some easy yet effective steps to be successful on Instagram. So let’s begin with the steps.
  • Prepare Your Content Strategy - 

    The first thing you have to do is to prepare a strategy for your content. Thoroughly research your competitors and powerful accounts of your niche. Check what people like most about their content, their most engaging posts, etc. After researching all these things, find out your best content to post that is appealing to your targeted audience and try to be as unique as possible. Make a plan for your posts, when to post and what to post. Don’t post too much to annoy your audience and don’t post too less. Find out a balance in everything.

    Make a theme for your profile that differentiates your brand from others, like you can select the same filter for all your pictures; choose the main background color for all posts etc.
  • Hashtags -

    When you have a clear idea of what type of content you need to post the next important thing are the Hashtag you use for your content. Instagram allows you to add up to 30 Hashtags in your posts, so make use of this limit. Some ideas to make your account more discoverable to your targeted audience through Hashtags are: add a branded hashtag that is unique to your brand, add general keyword hashtags that are related to your niche for instance if your brand is about food add #foodlove #food, etc. Furthermore, you can add hashtags that are product-oriented; hashtags that are trending in your industry, event hashtag also helps you become discoverable and gain more followers on Instagram fast.
  • Calls to Action -

    The next important step is to add Call to Actions in your captions. Calls to action are the best way to drive engagement in your posts by asking your community for some fun actions. There are so many different types of calls to action; You can use a call to action whenever you want the user to do something or respond in some way.

    You can ask your followers to check the link in bio for further details of your brand/business or your product, appeal them to tag their friends in the comment section for higher engagement. Ask them any fun riddles related to your brand, etc. these are the best ways to engage your community that ultimately makes your brand successful on Instagram.
  • Engage With Your Community -

    As according to the new Instagram algorithm the more engaging your post is, the more it will appear in top feeds of your users. So, to be successful, you need to be engaging on Instagram.

    Interact with your followers, start healthy conversations with them, answer the queries they have to make your posts more engaging. When people will find you active on Instagram, and when they will know that you care about your followers they will engage more with you.

    People love when they get appreciated and highlighted. Do shoutouts for them based on some contests, share their pictures using your product with their permission, appreciate them by commenting on their posts that are related to your business, follow them back, etc. These are the best ways to make your posts engaging and reaching explore feeds of your targeted audience.
  • Tags -

    Tag people, brands, your industry influencers, and your location to make yourself visible to your targeted users. But you need to be careful in tagging; you just can’t tag anyone or anything unrelated to your brand.

    By tagging, you become visible to the followers of people or brand you tagged and this way your brand gets the exposure it needs and helps it to get successful in its particular niche.
  • Conclusion - 

    These were some steps you must follow when using Instagram for your visual content. Success is not something you can achieve overnight; you just need to be consistent, regular, patient and hardworking to watch your business succeed on Instagram. So, good luck with these steps and happy Instagramming!

Check our our favorite 300+ Top Inspirational Quotes.

Sunday, 17 September 2017

History of Mobile App Development

Mobile App Development is a phenomenon that was triggered with the launch of the revolutionary OS Android. Though the people with technical background might argue that the mobile based applications have been there since the very beginning; but the variety, extent of customization, availability, types and categorization; all were missing in the applications that came pre-installed in the phones with Symbian OS or the vary famous J2ME/JME OS. The Android revolutionized the App development world over the night and the web became loaded with millions of Apps in a very small interval of time. Just like web development, app development became popular.

Earlier, the Apps used to consist of basic handy tools such as calculators, converters, alarm clocks, some games, stop watch etc.; but these days, there is an App for almost every SINGLE thing. From managing your pregnancies to the parenting; from cooking to serving; from learning to teaching; and from almost anything to almost any ‘other’ thing – you can find an App. The past 5 years have been highly crucial and detrimental in the history of Mobile App Development.

The following post will reflect on the major milestones in the History of Mobile App Development and give the readers a sneak-peek into the future of the same.

  1. 1. Earlier Models and Earlier forms of Rudimentary Apps
    The very first mobile phone was developed by Motorola and was released for public use after 10 years of its first appearance in 1973. There were, however, no Apps in it.
    - Psion EPOC was the handheld small computer that came with some Apps such as Database, diary, spreadsheet and even allowed the users to download and use other software packages available at that time via internet.
    - Palm OS came with a touch-screen and Graphical User Interface (GUI) and was also referred to as the Palm-Top. There were a number of basic Apps as well as the WAP browser that allowed the users to browse the internet and download any other Application of interest.
    - WML was the next big thing the world of mobiles and mobile apps. However, the browsing was restricted as the users were not able to access the web directly.
    - J2ME/JME was the major breakthrough in the history of mobile apps. The highly customizable environment provided by the Java and the ease of running the programs on a machine with limited requirements made the language as well as the OS highly popular. It in fact two decades back, the Java Apps were a huge craze in the world of app developers.
    - However, the Game Changer was the Symbian OS. The OS was developed by the Mobile App Development Company of the same name which was a joint venture of Ericsson, Nokia, Motorola and Psion. Around 250 million devices were running Symbian in the early 2000s. There were a lot of apps of all kinds that came pre-loaded in the mobiles running on Symbian OS and the internet was of course available at hand to make things better. The lack of customization availability was the major drawback in this case; which led to the decline of the number of users and paved the way for much better and highly evolved OS – Android.

  2. 2. The Current Scenario – Android, iOS, Windows, and Blackberry 10
    - If we say that Android changed the world of mobiles and the way people developed and used the Mobile Apps; it won’t be wrong
    - Though the iOS was already available in the market when Android was gaining popularity, the fact that it was affordable by only an elite band of users and not everyone was allowed to program, customize and use it; necessitated the release of something based on OPEN SOURCE.
    - Another drawback of the iOS apps is that they don’t run on all kinds of devices. They are super-exclusive.
    - On the other hand, Android made each and everything possible. The developers of all kinds and expertise began developing Apps of different flavours that were highly customizable, were available for free, needed NO special hardware requirements, and were OPEN to everyone.
    - Such was the impact of Android OS on the mobile world that the Mobile Phone Prices dropped across the whole world and competition got neck-to-neck. The companies started releasing extremely cheap models with great features owing to the availability of Android
    - Even the telecommunication world felt the reverberations of the mobile development world and the data-packs, calling, SMS, Video and Audio streaming, and VoIP etc all became highly affordable.
    - When the world was enjoying the benefits of Android OS, the Microsoft also entered the arena and launched the mobiles with Windows OS. Though the OS was also customizable, the limited customization, inherent tendency of the Windows OS to hang under high-load conditions and inability to match with the endless features of the Android Apps made it a struggler in the mobile world.
    - Blackberry 10 is based on the QNX microkernel operating system and uses gestures and touches for functioning. However, the OS comes with an added layer of Android as well; so that the Android Apps can be used and operated on the Blackberry Phones. Though the company wanted to gain popularity once again the world of mobiles with the new OS, the impact of Android on the market was not an easy foe to be defeated.

  3. 3. Future Scenario of the App Development
    - Though it seems that the Android OS is here to stay; it will be the best until the NEXT BEST THING is out.
    - The other scenarios in the world of Mobile Apps include the things such as PhoneGap that support almost all the major mobile development platforms such as Windows, Blackberry, iOS and Android. It also allows the users to use the native hardware features such as cameras and compasses.
    - Another notable name is the Titanium framework launched by the Appcelerator in which the Application code is interpreted using a Java Search Engine.
    - The future of the App development will be centred around things such as Wearable Technology e.g. Galaxy Gear, Google Glass, and Fuel Band. Second Screens and connected cars are some other prospective areas.

Sunday, 27 August 2017

6 Ways to Create Brand Continuity in Social Media

Your brand is one of the most important elements of your marketing strategy, yet for many business owners and entrepreneurs, it is one of the least well-understood. Even defining the term, “brand” is difficult to do—Anderson University does an excellent job by channeling author Mary Neumeier: “A brand is a person’s gut feeling about a product, service, or company”.

How does that definition translate to the customer experience, however? The most important part of that definition is the fact that it is based on the customer, not on you. Every customer that interacts with your business feels the response your brand elicits. If that response changes at some point, you are not exhibiting brand continuity.

What is Brand Continuity?
The idea of brand continuity assumes that you already have a working idea of your brand and its effect on your potential customers. At every point that you make contact with your customer, whether that’s on your website, in a store, or through a phone representative, you want to ensure that your business has the same effect. By adjusting your marketing strategy and materials, you can ensure that your brand carries this sense of continuity, leading to happier and more loyal customers.
Brand continuity is a major part of what leads a potential customer to decide that your product is intended for him or her. Companies without a sense of brand continuity alienate potential customers by sending them mixed signals.

Consider a restaurant, for example: On the restaurant’s website, the place might look like an exclusive upscale place for family dining. On the same restaurant’s Facebook page, however, the restaurant seems more fit for a younger crowd, ideal for local college students to spend their downtime. Any customer that experiences both of these points of contact will have to dig deeper to figure out what kind of restaurant it is, and most typically will not bother.

How to Create Brand Continuity
Making your brand continuous can be done simply and easily, using the tools already available to you through social media. Consider any of the following six strategies for your business:
  • Communicate With Your Social Media Audience. Often, social media is the first place potential customers will interact with your brand. The more active you are at answering customers’ questions and responding to comments, the more relieved your audience will feel as a result.
  • Keep The Lines Open For Criticism. Since you are now communicating with your audience instead of posting one-way promotional messages, you will inevitably run into criticism. Use it to demonstrate that your company is listening and willing to provide solutions and right wrongs for customers.
  • Keep Your Graphics Consistent. Design your social media pages to correspond with one another and with the rest of your marketing materials. Whether dealing with online infographics or invoices and receipts, you want to reassure your customer with familiar visual cues. Business cards are an excellent standard-setter for first impressions, and free personalized business card makers such as Shopify’s can help you create these important materials in a way that is consistent with your existing brand.
  • Consider Your Colors. There is no reason not to liberally apply color to your marketing materials both online and in print. Chances are that your logo uses one or two bold colors that serve to identify your brand; make sure those colors are well-represented at every point of contact that you share with your customers. One of the best examples of this comes from Target—few companies get better use out of two simple colors than them.
  • Use Images With Personality. Your brand cannot exist without a healthy dose of personality, and in the age of social media you can feel free to knock yourself out in this department. Take a look at your cover images for Facebook and Twitter—now go look at Moz. You should notice that the image is loud and unique; any customer will immediately identify the company just by looking at the picture.
  • Get Everyone On The Same Page. Creating brand continuity in social media is not solely the responsibility of your marketing team. Every single member of your team has to be in on it and understand what your customers expect. Top-level management and entry-level staff members alike should have a clear idea on how to meet those expectations the same way your social media team does.

With these tips in hand, you should have all the information you need to create an immersive customer experience from any of your social media accounts, and to tie those accounts together with a continuous brand. A small amount of attention to these details can have an enormous effect on your customer’s loyalty and satisfaction, so take them to heart and watch your business grow.

Thursday, 3 August 2017

How to Build Links to Your Website: 7 Tactics You Can Implement Today

It has long been recognized that inbound links to your website have a very significant influence on your search engine placement. In fact, they are crucial; if you want to rank, you need to build links.

Why does Google like inbound links? In a nutshell, if your site has links from other sites, Google and other search engines make the assumption that the quality and content of your site must be of high enough regard for others to promote it.  And if some of your links come from highly respected authority sites, you will be doing even better.

There are many methods for building high value backlinkssome more effective than others, some downright dodgy. However, here I give you 7 fantastically straightforward, legitimate ways to build quality links to your site. Best of all, you can easily start implementing these tactics today.

Give Testimonials

Here’s a really simple tip to make an immediate impact on Google ranking factors with link building:

No matter what the industry or the size of the company, businesses love to publish testimonials. Often, they are homepage material because everybody loves to show off when a good word is said about them and, since they also want to prove their testimonials come from real people, they will almost always happily provide a link back to you to verify. This means a fabulous link straight to you for very little effort.

Start now:
1.      Make a list of every product recently purchased or service recently used.
2.      Check each of the sites of these services or products for the opportunity to provide a testimonial.
3.      Submit or email a short written testimonial letting the site know you are happy for it to appear on their website.
4.      Don’t forget to ask that they include a link to your site alongside it.
5.      In the future, keep an eye out for relevant sites that include testimonials, and seriously consider buying their product so that you can submit a recommendation.  This can be well worth the cash outlay for traffic growth!

Link Reclamation

If you know how to look, you can find many occasions wherein your brand has been mentioned online but with no link. By simply asking for this mention to actually link to you, you can add some great links with very little effort.

Here’s how:
1.      Systemically use a tool like BuzzSumo or to find references to your brand and to get alerts of any new mentions.
2.      For any mentions that are not currently linked to your site, check that this is a link that you would like to pursue. Reviews and product comparison blogs can be particularly lucrative for building authority links.
3.      Make contact with the external site and thank them for the mention of your brand within their article, and then simply and politely ask them to consider providing a link back to you. If they have already written positively about your service or brand, they will probably be happy to help you out.

Broken Link Building

This tactic is equally straightforward, although a little more time-consuming. The links you gain from this method are high quality from high value sites, however.

Broken link building refers to the act of seeking out broken external links on websites, and then suggesting the site owner replace the broken link with a link to your own site. This can be lucrative because, due to the pace of change on the internet, there are plenty of opportunities at present to replace links to sites that no longer exist.

Here’s how to build links this way:
1.      Begin by listing sites you would love to get a link from. You can also search for some great opportunities by using search operators such as “keyword + resources.”
2.      Choose to list only sites that look gooddon’t waste any time on them if they seem low in content value, have excessive outbound links, or are too unrelated to your niche.
3.      For each site on your list, test them for broken links. There is no need to go through every link manually; a Chrome extension called Check My Links is available for this purpose.
4.      Make contact with prospects on the list. My advice is to kindly point out that you have discovered a broken link within their site and to offer your own content as a very suitable replacement. If all goes to plan, they will be very happy to do so, since you have presented them with a very simple and quick solution to their broken link.

Guest Blogging

By submitting guest blog posts to relevant and high-quality sites, you can achieve three-fold success. Firstly, you gain several high quality links from authority sites. Secondly, you further your image as industry expert. And thirdly, targeted referral traffic heads your way from these blogs.

It’s a more time-consuming tactic since you’ll have to seek out opportunities and then write some lengthy posts, but the benefits of featuring on some high-authority sites very much justifies the effort involved.

Here’s how to go about this:
1.      Find guest posting opportunities. Use search strings such as “keyword + write for us” or “keyword + guest article” to do so. is a fantastic resource for finding the best blogs in your industry (although bear in mind, many may not accept guest posts).
2.      As writing a post can be very time-consuming, you need to make a very exacting list of the very best blogs to target (i.e., those that have a great following, suit your niche and are high-quality in terms of content and authority).
3.      Find the perfect topic for each site by reading previously published content and gauging audience knowledge level.
4.      Read the guest post requirements for each site.
5.      Some sites can be very picky and you won’t get your post past the front door if you choose to ignore basic requirements about word counts, etc.
6.      Submit your title and outline for a post if this is required by your target site.
7.      Write your post, and remember that authority sites will only publish high-quality writing, so be rigorous in your standards of content and language.
8.      Once your post is published, make the most of it by publishing on social media, interacting with comments on your post, and by making it known that you would love the opportunity to contribute further blog posts.


Much like guest posting, providing interviews to popular and relevant sites not only provides some fantastic link opportunities, but also helps to grow your own profile as an industry expert.

As well as interview articles on blog sites, you can benefit from taking part in podcasts, webinars and in expert advice round-up posts.

The most time-consuming part of this link-building tactic is not taking part in the interviews, but finding and arranging the best opportunities. Step-by-step, here’s how to do it:

1.      Interviews take many forms, and you need not choose all. Choose one type of interview at first that plays to your strengths and interests; if you are comfortable on camera you may choose to target webinars, or you may enjoy the process of writing and prefer the idea of blogs, or perhaps social media. You may choose to experiment with other forms farther down the line, but it’s best to stick to one for now.
2.      Before getting involved, make sure your online persona is perfectly represented. Make sure your bio page tells your story adequately and that it is up to date, and includes links to your social media pages.
3.      To find the best opportunities, closely follow other industry experts to see where they are being interviewed. You could also search for appropriate blogs using search strings like “keyword + interview.” Use social media to alert you to opportunities and requests for expert input.
4.      When great opportunities present themselves, be proactive at nominating yourself. Keep this request polite and to-the-point, and include a link to your bio.
5.      When the golden opportunity arrives to take part in an interview, remember to include appropriate and relevant links to your own site in any of your answers.
6.      Once your interview is live, take time to comment on the host site and to engage with others doing the same, to share on social media and to further your connections with those that present themselves at this time since this may be of benefit later.

Ego Bait

This tactic involves using your industry’s most influential people to your advantage. By creating content that flatters them, they will almost certainly be happy to share and link to this content on your site. Best of all, it does not need to consume much of their time or yours at all.

Here are three suggestions for going about this:
1.      When creating new content, quote a person of influence and link to their site. Make sure they know about it, and they will almost certainly be happy to reciprocate the link and share your content.
2.      Consider reaching out and interviewing a notable person or persons in your industry on your site. It will only require a short list of questions and then copying and pasting their answers. Be certain to choose somebody who is active on social media and will willingly share your post.
3.      For a greater volume of links, you should consider creating a roundup post of brief expert opinions or advice on a certain topic. Send out your request to multiple recipients then collate their advice into a roundup. Make sure all your contributors know when your content is published so that they can link and share themselves.

Help A Reporter Out (HARO)

Lastly, here’s a really simple tip to get quick and easy links from authority news sites. It involves very quickly helping a reporter out by providing a comment for their article.

Here’s how you find and use these opportunities:

1.      Sign up to the HARO service.
2.      You will now get three alerts daily with requests from reporters looking for information and opinions.
3.      Search amongst these opportunities for requests relevant to you.
4.      Respond by providing answers and information, along with a link to your bio. If or when your contribution is published, be sure to make the most of it with social media shares.

James Reynolds is the founder of Veravo which consists of two search engine marketing agencies; SEO Sherpa and Click Jam. Reynolds is fanatical about all things search, social and content on the web. Visit his blog at and talk to him on Twitter at @FollowJames. Reynolds, a contributor to several leading publications, mentors startup companies in his free time to positively contribute to the entrepreneurial ecosystem.

Monday, 31 July 2017

Why Pay More for Medicines, Tests and Procedures..!!

Despite the fact that Indian govt. through their initiatives and decisions are making a significant impact in the area of healthcare. But one area in which nobody seems to be paying attention is the generating awareness and information availability among members of public and lack coordination among the stake holders of the industry for the benefit of common people.

Increase in medical bills

 Per-Capita income in India grew 100% from the year 2000 to 2012. Impressive, isn’t it?
In the same time frame, the expenditure on medical bills by an Indian family increased by more than 300% … and we wonder why we aren’t getting as rich as many statistics indicate. The impact of increased costs is so much that more and more families opt not to get hospitalized, a drop from 19% to 15% in those 12 years. Think of the patients who didn’t get hospitalized because they feared they might end up selling their homes. Frequently, this fear is caused by lack of knowledge about how much something costs at some place.

The Lost Patient

For instance, one has to walk into a dispensary, clinic or a hospital to know what the ailment is, whether it can be treated there, what is the cost involved. Is there any alternative to what is suggested to the patient, can the cost be reduced w.r.t. tests, procedures medicines? Can he get more specialized treatment nearby or he has to go to a place which is beyond his reach. Does a small time doctor in a village know that this can be treated by one of his senior counterparts in a nearby town?

Cost Variance

For instance, cost of a Prostate Surgery can differ by a factor of 10 in the same city. The price of bypass surgery of heart may vary from big to huge to astronomical figures. A medicine may be available at 10% or 20% or sometimes even at 33% discount depending on how well you know the medical map of your region.

India is huge country growing at a very fast pace. There are 10s of thousands of Hospitals, Laboratories,100s of thousands of Chemists all over the place. It is hard to make an optimal choice when you are already dealing with a health problem.

Jiyyo is ready to help

We have created “Jiyyo” for you!!! …. to help you make an informed decision for purchasing medical products and services. We define it as a leash over the chaos prevalent in a rapidly growing country or a technology to convert your anxiety into peace of mind. It is a platform where data gets converted into knowledge. helps common people in deciding what is best suitable for them with regards to ailment, location and pricing. 

Thank you for your time, hope you liked our article, for more such informative articles please visit’s blog page.’s sole aim is to bring common people and health care system & personnel on one platform and change the way they operate in this huge sector. To facilitate this vision we write variety of blogs to generate awareness, filter knowledge and extend technological hand for enhanced networking between masses & healthcare spaces.  

Try today to see what we are talking about!!! 

Saturday, 1 July 2017

Ways to Convert Image / PDF files To Docx Files Using Google Drive

Are you looking out for different external software that can easily convert image or pdf files into docx files? I know this could be a bit frustrating task. Here in this post, I am sharing few of the most perfect and the basic solution of al your problems. One of the best product of Google ever introduced is Google Drive. It comes with a bundle of useful features. Among all those feature one big important feature is the ability to convert image files or pdf files into docx files with just one single click. So, read all these tips and implement them while facing any issues.

 Some of the files formats that can be changed are:-

·         PNG
·         GIF
·         PDF(multipage documents)
·         JPEG

Ways to Convert Image / PDF files To Docx Files Using Google Drive


First you need to open the browser of your system after that go to URL i.e. Once you open this site then you have to upload all the images or the pdf file that you wanted actually to convert into a docx file. For that its better that you create a new folder with any name suppose Convert then after that move all the files that you wanted to convert into that folder. Else you can directly upload the files to anywhere on your Google Drive. If you want to create a new folder on your Google drive then click the New button at the top of the page and choose the option of New Folder.


After clicking the option of New Folder a pop will appear there you have to give a name that you want for your folder. For example: - Suppose i want to Convert as the name of my new folder and then click the button of creating.


After the folder is created just click on it in order to open it.


After opening your new folder you need to upload all the files that you want to be converted. Suppose you have the file somewhere save in your PC and you want to upload that file on your Google Drive. Then after opening the folder click on the Option New button and then a drop down list will appear where you have to select the File Upload option. After that, a pop window will appear there you have to browse through your PC and find all the files that you want to be converted.


After selecting all the image or pdf file that you want to get uploaded to Google Drive one by one a pop window will appear for each file then click the option of Open. Then wait for a while to get all the files upload in the same folder.


Once all the files are uploaded, just right-click on it and select the option of Open With. Then a drop down list will appear in that select the option of  Google Docs.


There you have to wait for some time till the Google drive performs all the conversion process for you. Now, your image file is successful converted into a text file. The procedure you have to follow in the case of the pdf file as well as.


There is no need to convert the file every time to make it work in text format. Once the Pdf file or Image file is converted it will be automatically saved for you.

Follow the steps to Save The Converted File As A Docx File


If you want to save the converted image/ pdf file as docx file on your system, then just right click on the converted file and click the downloaded option. Wait till the time all your files get converted to the docx file.


Then you will get the option of saving as window, then choose a location and hit the save button option. Now just simply go to the location of the file where it was initially saved and double-click on it to open it. Your docx file is now all set to be opened.

Conclusion: Various formats like special fonts, italics, etc are not exactly converted during that conversion. For better result you should use good quality files during conversion.

I guess this article will definitely be helpful for you. But if you have any doubt regarding any step then feel free to ask or leave a comment, our experts would be happy in helping you or If you have any issue related to laptop then contact for our laptop repair services .
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