Thursday, 10 May 2018

5 Brevity Rules to Help You Stay on Top of Your Workday

One of the important realities of modern times is that technology has created great conveniences for everyone. Now, with a few taps on your smartphone with a 4G internet package, you can pay your bills, purchase groceries, correspond with people from distant locations, stay updated with the news, and so much more.

5 Brevity Rules to Help You Stay on Top of Your Workday

However, despite these benefits, technology has also become a huge distraction for a lot of people. Mobile technology, in particular, can eat up chunks of your time without you knowing it.

If you’re an entrepreneur or a professional serving a high-performance organization, technological distractions are big no-nos if you want to ensure optimum productivity and quality of work.

But how, exactly, do you win the war against distraction?

Here are some brevity rules and tips you need to implement, particularly when using your phone.

1. Use your phone to help you stay on top of your tasks.

There is a large selection of phone apps that will help you organize your day-to-day activities. Many of these apps will not only schedule your tasks but also time them so you will have this sense of urgency and can stay as focused as possible on the work at hand.

Some examples of great apps for task timing are Toggl, Hours and TopTracker. These are phone apps that you can easily download and fill with task information so you can get them done when you need to and as efficiently as possible.

2. Make your content short.

This is the best tactic to use when you’re writing emails or sending out messages through social media. Remember KISS (“keep it short, stupid”) all the time.

This will not only save you precious time but it will also help your audience stay in tune with you or the business. Plus, it will prevent hand strain when using your phone.

Additional Tip: When sending email messages, keep it at 200 words, maximum. Plus, put the call to action at the top, and at the bottom.

Meanwhile, when you’re making a video, keep your clip under the two-minute mark especially if the video is intended only for an announcement.

3. Use a simple online cash service system for your phone.

To save more time accomplishing vital responsibilities for your business, use your phone to pay for bills and purchases. There are different cash service systems that you can use for your phone. Take advantage of them.

The advantage of using your phone to pay for your purchases and bills is you can avoid the tendency to open other online sites and multitask.

Most of the time, multitasking on the Internet mixes in unnecessary activities, such as watching funny videos or reading through all the new updates on social media.

4. Keep telephone calls brief.

When it comes to phone calls, the common problem is pleasantries or niceties can linger for much longer than necessary. Avoid this as much as you can but without abandoning civility.

Instead, create a brief spiel for your business calls and make sure that it allows you to launch into your agenda right away.

When you get voicemail, this is how you should leave a message: state your full name, your return call number, the subject of your call, and your number one more time. Make it straight to the point.

5. Link your social media accounts.

You can link popular social media sites Instagram, Facebook, Pinterest and Twitter to each other so when you post on one site, the post automatically appears on the other sites. This will slash the time for social media updates in half, leaving you time to take care of other important tasks for your business.

By following these rules and tips, you will be able to make your workdays as purposeful as possible. You’ll remain in front of your audience and have the ability to deliver high-quality work more consistently.

Sunday, 4 March 2018

Steps To Becoming An Expert In Implementing Big Data systems

There are a variety of ways to implement Big Data to improve your organization’s operations. The hard truth, however, is that there is no one-size-fits-all solution when it comes to implementing Big Data. Even if you have a strong understanding of the infrastructure requirements, you’ll still need to create a solid implementation plan to understand what these Big Data projects will mean to your company and how you plan to make them count!

Steps To Becoming An Expert In Implementing Big Data systems

Let’s look at the steps you can take to make sure there’s no mistake in your implementation of the Big Data systems:

1. Gather business requirements before gathering data

This goes without saying. If you’re talking about implementing Big Data solutions in an organization, let’s tell you that the amount of data with the organization will be way more than you can imagine. So much so that searching through the terabytes of data without knowing what you’re exactly looking for will cause more troubles in the long run than you can imagine at this moment in time. The implementation of any Big Data system should always commence by gathering, analyzing, and understanding your business requirements. It’s the most critical step in the whole process. You should always align Big Data projects with specific business goals, and not implement them just for the sake of it.

2. Look at Big Data implementation from a business perspective

Implementing Big Data requires a level of technical expertise, but we’re not talking about that here. The implementation of any Big Data system should always be seen from a business perspective, and not from the IT/Engineering end. Big Data demands IT to change their model from “develop it, and they’ll use” to “develop solutions apt for defined business needs.”

3. Use Agile and Iterative Approach to Implementation 

Implementing Big Data is no mean task, and there are always sources of errors. Any Big Data project starts with specific use-cases. Over the course of the implementation, the needs and demands might evolve, as the organizations start to make sense of their data. Using agile or other iterative techniques instead of a “big bang application development” approach will ensure that you do not miss out on any demands.

4. Evaluate data requirements 

It’s always advised to carry out a full evaluation of the data that comes into your business and how can it be used for your benefit. This step requires inputs and insights from your business stakeholders. Together with the other teams, they analyze what data needs to be retained, managed, and made accessible, and what data can be discarded.

5. Ease skills shortage with standards and governance

There is a growing shortage of professionals who can manage your Big Data. The best way to overcome the skills issues is by standardizing Big Data efforts within an IT governance program. There are various online courses to upskill you and your organization in Big Data. One of the most useful Big Data courses is the one offered by UpGrad.

6. Optimize knowledge transfer with a center of excellence 

A CoE (center of excellence) will help you share solution knowledge, plan artifacts, and ensure oversight for projects. It can also help minimize mistakes by identifying them before they’ve occurred. Another benefit of the CoE approach is that it will continue to drive the big data and overall information architecture maturity in a more structured and systematic way.

7. Plan your sandbox and look for Cloud storage

Analytical sandboxes should be created on-demand, and resource management needs to have control of the entire data flow, from pre-processing, integration, in-database summarization, post-processing, and analytical modeling. A well thought out cloud provisioning, and security strategies play an integral role in supporting the changing requirements. The advantage of a public cloud is that it can be provisioned and scaled up instantly.

8. Associate big data with enterprise data 

To unleash the value of big data, you need to associate it with your enterprise application data. The new capabilities established by companies should build on their prior investments in infrastructure, platform, business intelligence and data warehouses.

9. Embed analytics and decision-making using intelligence into operational workflow/routine

To achieve competitive advantages, you need to perform “analytics” the way you perform business; analytics needs to be a part of the corporate culture. The competitive advantage of data-driven organizations lies in how much sense they can make of their data on a day-to-day basis. Analytics need not be left to silos of teams, but rather made a part of the day-to-day operational function of front-end staff.

Following the above-discussed steps will help you seamlessly implement Big Data solutions in your organization in a methodical and systematic manner.

Thursday, 1 February 2018

5 Tips for The Hybrid Mobile Application Development With Ionic Framework

Ionic is a full-service open-source SDK for hybrid mobile app development. Built on top of AngularJS and Apache Cordova, Ionic renders tools and services the hybrid mobile application development using Web technologies like HTML5, CSS, and Sass. Mobile apps can be developed using these Web technologies and then shared through the installed native app stores on devices by utilizing the potential of Cordova.

Ionic is an open-source hybrid mobile application Software Development Kit (SDK). The Ionic framework utilizes advanced technologies like SaaS(Software as a Service), AngularJS, and HTML5. To add advanced simplicity in the mobile app development process, Ionic offers features such as PhoneGap and Cordova plugins.

Cordova plugin involves wrapping CSS/HTML/JS into an app to avail the native functionality of the mobile devices. Ionic app development framework enables application testing together with the process of development. Hence, Ionic framework saves a lot of time development and testing time and efforts.

Because of Ionic’s various benefits, it has become a practical solution for the cross-platform mobile application development. Ionic helps to improve the User Interface(UI) and create more functional structure of the application.

The blog post covers some tips for app developers to design powerful hybrid mobile application practicing Ionic framework for app development.

  • Yeoman Generator

Yeoman is primarily a plugin that can be used for framing either the entire application or relevant components in the mobile app. It allows the developers to deploy the mobile application prototype swiftly. Developers first have to attempt Ionic Yeoman generator which is regarded as the best suitable for the application specifications.

Yeoman renders superior adaptability with Ionic such as code coverage support, platform integration, JavaScript lines, and various emulators to improve the performance of the application.

  • Angular Style Guide for Implementation 

An Angular style guide is a collection of best practices for implementing an Angular
app. It presents well-documented guidance and various methods for mobile app development. Developers can also get benefits of the online Angular style guide. The most popular ones are, style guides documented by Google developers.

As Ionic, an AngularJS built framework, several recommended methods in style guide reflects Ionic implementations. Developers can easily position and update the source code as of its unique file structure.

  • Mobile App Testing with The Developer App of PhoneGap

There are plenty of options available for testing the mobile application. But, the developer app of PhoneGap renders simple methods for the application deployment from the local environment to the device.

Instead of replacing any app testing strategies, PhoneGap just presents a prompt way to the QA team to the mobile application testing. As Ionic framework create the hybrid apps, limited data has to be pushed than in the native apps. This facilitates the application deployment easy.

  • Using Babel for ES6 Support

The ES6 support enables developers to run the application code on any browser even if it isn't supported. For this idea, Babel act as a JavaScript transpiler. Technically, Babel practices ES6 JavaScript code followingly compiles it into ES 5.1 code.

To equate the mobile app development process, Babel utilizes JavaScript libraries like underscore, lodash and jQuery. As these are lightweight libraries and many of their traits are included in ES6 standards. Developers can also score and eliminate the libraries as per the requirements of the application.

  • Performing End-To-End Automation Testing

With end-to-end automation testing, the quality assurance team is enabled to write a test case that actually interacts and operates with application UI. Protector is the best tool used particularly for AngularJS application development for performing the automation testing. Protector lets QAs code the test cases in JavaScript.

The ionic framework is an outstanding solution for accelerating the mobile application development process. The most impressive thing about Ionic is that it can be easily executed with other available frameworks. Consequently, developers do not need to feature abundant of add-ons for the simplifying the development process.

Thursday, 28 September 2017

Five Easy Steps to Instagram Success

Who doesn’t know about Instagram? Well, I am pretty sure that there is none of you who don’t know about this useful yet fun-filled app. Instagram is the fastest growing social media platform that allows its user to share their story through visual contents like pictures and videos.

Instagram is the best way to show your community a little glimpse of your world through your content that can lead to converting them to your potential customers, new and better connections and exposing your brand/business to your targeted audience. One basic thing that many people don’t know is that your brand doesn’t have to be Instafamous to see the best results and become successful on Instagram. Instead, you need to have a great content with the highly engaged audience to be successful. Your follower count does matter but how they are engaging with your brand is even more important to make you successful on Instagram.
Talking about this Instagram success, today I will share with you some easy yet effective steps to be successful on Instagram. So let’s begin with the steps.
  • Prepare Your Content Strategy - 

    The first thing you have to do is to prepare a strategy for your content. Thoroughly research your competitors and powerful accounts of your niche. Check what people like most about their content, their most engaging posts, etc. After researching all these things, find out your best content to post that is appealing to your targeted audience and try to be as unique as possible. Make a plan for your posts, when to post and what to post. Don’t post too much to annoy your audience and don’t post too less. Find out a balance in everything.

    Make a theme for your profile that differentiates your brand from others, like you can select the same filter for all your pictures; choose the main background color for all posts etc.
  • Hashtags -

    When you have a clear idea of what type of content you need to post the next important thing are the Hashtag you use for your content. Instagram allows you to add up to 30 Hashtags in your posts, so make use of this limit. Some ideas to make your account more discoverable to your targeted audience through Hashtags are: add a branded hashtag that is unique to your brand, add general keyword hashtags that are related to your niche for instance if your brand is about food add #foodlove #food, etc. Furthermore, you can add hashtags that are product-oriented; hashtags that are trending in your industry, event hashtag also helps you become discoverable and gain more followers on Instagram fast.
  • Calls to Action -

    The next important step is to add Call to Actions in your captions. Calls to action are the best way to drive engagement in your posts by asking your community for some fun actions. There are so many different types of calls to action; You can use a call to action whenever you want the user to do something or respond in some way.

    You can ask your followers to check the link in bio for further details of your brand/business or your product, appeal them to tag their friends in the comment section for higher engagement. Ask them any fun riddles related to your brand, etc. these are the best ways to engage your community that ultimately makes your brand successful on Instagram.
  • Engage With Your Community -

    As according to the new Instagram algorithm the more engaging your post is, the more it will appear in top feeds of your users. So, to be successful, you need to be engaging on Instagram.

    Interact with your followers, start healthy conversations with them, answer the queries they have to make your posts more engaging. When people will find you active on Instagram, and when they will know that you care about your followers they will engage more with you.

    People love when they get appreciated and highlighted. Do shoutouts for them based on some contests, share their pictures using your product with their permission, appreciate them by commenting on their posts that are related to your business, follow them back, etc. These are the best ways to make your posts engaging and reaching explore feeds of your targeted audience.
  • Tags -

    Tag people, brands, your industry influencers, and your location to make yourself visible to your targeted users. But you need to be careful in tagging; you just can’t tag anyone or anything unrelated to your brand.

    By tagging, you become visible to the followers of people or brand you tagged and this way your brand gets the exposure it needs and helps it to get successful in its particular niche.
  • Conclusion - 

    These were some steps you must follow when using Instagram for your visual content. Success is not something you can achieve overnight; you just need to be consistent, regular, patient and hardworking to watch your business succeed on Instagram. So, good luck with these steps and happy Instagramming!

Check our our favorite 300+ Top Inspirational Quotes.

Sunday, 17 September 2017

History of Mobile App Development

Mobile App Development is a phenomenon that was triggered with the launch of the revolutionary OS Android. Though the people with technical background might argue that the mobile based applications have been there since the very beginning; but the variety, extent of customization, availability, types and categorization; all were missing in the applications that came pre-installed in the phones with Symbian OS or the vary famous J2ME/JME OS. The Android revolutionized the App development world over the night and the web became loaded with millions of Apps in a very small interval of time. Just like web development, app development became popular.

Earlier, the Apps used to consist of basic handy tools such as calculators, converters, alarm clocks, some games, stop watch etc.; but these days, there is an App for almost every SINGLE thing. From managing your pregnancies to the parenting; from cooking to serving; from learning to teaching; and from almost anything to almost any ‘other’ thing – you can find an App. The past 5 years have been highly crucial and detrimental in the history of Mobile App Development.

The following post will reflect on the major milestones in the History of Mobile App Development and give the readers a sneak-peek into the future of the same.

  1. 1. Earlier Models and Earlier forms of Rudimentary Apps
    The very first mobile phone was developed by Motorola and was released for public use after 10 years of its first appearance in 1973. There were, however, no Apps in it.
    - Psion EPOC was the handheld small computer that came with some Apps such as Database, diary, spreadsheet and even allowed the users to download and use other software packages available at that time via internet.
    - Palm OS came with a touch-screen and Graphical User Interface (GUI) and was also referred to as the Palm-Top. There were a number of basic Apps as well as the WAP browser that allowed the users to browse the internet and download any other Application of interest.
    - WML was the next big thing the world of mobiles and mobile apps. However, the browsing was restricted as the users were not able to access the web directly.
    - J2ME/JME was the major breakthrough in the history of mobile apps. The highly customizable environment provided by the Java and the ease of running the programs on a machine with limited requirements made the language as well as the OS highly popular. It in fact two decades back, the Java Apps were a huge craze in the world of app developers.
    - However, the Game Changer was the Symbian OS. The OS was developed by the Mobile App Development Company of the same name which was a joint venture of Ericsson, Nokia, Motorola and Psion. Around 250 million devices were running Symbian in the early 2000s. There were a lot of apps of all kinds that came pre-loaded in the mobiles running on Symbian OS and the internet was of course available at hand to make things better. The lack of customization availability was the major drawback in this case; which led to the decline of the number of users and paved the way for much better and highly evolved OS – Android.

  2. 2. The Current Scenario – Android, iOS, Windows, and Blackberry 10
    - If we say that Android changed the world of mobiles and the way people developed and used the Mobile Apps; it won’t be wrong
    - Though the iOS was already available in the market when Android was gaining popularity, the fact that it was affordable by only an elite band of users and not everyone was allowed to program, customize and use it; necessitated the release of something based on OPEN SOURCE.
    - Another drawback of the iOS apps is that they don’t run on all kinds of devices. They are super-exclusive.
    - On the other hand, Android made each and everything possible. The developers of all kinds and expertise began developing Apps of different flavours that were highly customizable, were available for free, needed NO special hardware requirements, and were OPEN to everyone.
    - Such was the impact of Android OS on the mobile world that the Mobile Phone Prices dropped across the whole world and competition got neck-to-neck. The companies started releasing extremely cheap models with great features owing to the availability of Android
    - Even the telecommunication world felt the reverberations of the mobile development world and the data-packs, calling, SMS, Video and Audio streaming, and VoIP etc all became highly affordable.
    - When the world was enjoying the benefits of Android OS, the Microsoft also entered the arena and launched the mobiles with Windows OS. Though the OS was also customizable, the limited customization, inherent tendency of the Windows OS to hang under high-load conditions and inability to match with the endless features of the Android Apps made it a struggler in the mobile world.
    - Blackberry 10 is based on the QNX microkernel operating system and uses gestures and touches for functioning. However, the OS comes with an added layer of Android as well; so that the Android Apps can be used and operated on the Blackberry Phones. Though the company wanted to gain popularity once again the world of mobiles with the new OS, the impact of Android on the market was not an easy foe to be defeated.

  3. 3. Future Scenario of the App Development
    - Though it seems that the Android OS is here to stay; it will be the best until the NEXT BEST THING is out.
    - The other scenarios in the world of Mobile Apps include the things such as PhoneGap that support almost all the major mobile development platforms such as Windows, Blackberry, iOS and Android. It also allows the users to use the native hardware features such as cameras and compasses.
    - Another notable name is the Titanium framework launched by the Appcelerator in which the Application code is interpreted using a Java Search Engine.
    - The future of the App development will be centred around things such as Wearable Technology e.g. Galaxy Gear, Google Glass, and Fuel Band. Second Screens and connected cars are some other prospective areas.

Sunday, 27 August 2017

6 Ways to Create Brand Continuity in Social Media

Your brand is one of the most important elements of your marketing strategy, yet for many business owners and entrepreneurs, it is one of the least well-understood. Even defining the term, “brand” is difficult to do—Anderson University does an excellent job by channeling author Mary Neumeier: “A brand is a person’s gut feeling about a product, service, or company”.

How does that definition translate to the customer experience, however? The most important part of that definition is the fact that it is based on the customer, not on you. Every customer that interacts with your business feels the response your brand elicits. If that response changes at some point, you are not exhibiting brand continuity.

What is Brand Continuity?
The idea of brand continuity assumes that you already have a working idea of your brand and its effect on your potential customers. At every point that you make contact with your customer, whether that’s on your website, in a store, or through a phone representative, you want to ensure that your business has the same effect. By adjusting your marketing strategy and materials, you can ensure that your brand carries this sense of continuity, leading to happier and more loyal customers.
Brand continuity is a major part of what leads a potential customer to decide that your product is intended for him or her. Companies without a sense of brand continuity alienate potential customers by sending them mixed signals.

Consider a restaurant, for example: On the restaurant’s website, the place might look like an exclusive upscale place for family dining. On the same restaurant’s Facebook page, however, the restaurant seems more fit for a younger crowd, ideal for local college students to spend their downtime. Any customer that experiences both of these points of contact will have to dig deeper to figure out what kind of restaurant it is, and most typically will not bother.

How to Create Brand Continuity
Making your brand continuous can be done simply and easily, using the tools already available to you through social media. Consider any of the following six strategies for your business:
  • Communicate With Your Social Media Audience. Often, social media is the first place potential customers will interact with your brand. The more active you are at answering customers’ questions and responding to comments, the more relieved your audience will feel as a result.
  • Keep The Lines Open For Criticism. Since you are now communicating with your audience instead of posting one-way promotional messages, you will inevitably run into criticism. Use it to demonstrate that your company is listening and willing to provide solutions and right wrongs for customers.
  • Keep Your Graphics Consistent. Design your social media pages to correspond with one another and with the rest of your marketing materials. Whether dealing with online infographics or invoices and receipts, you want to reassure your customer with familiar visual cues. Business cards are an excellent standard-setter for first impressions, and free personalized business card makers such as Shopify’s can help you create these important materials in a way that is consistent with your existing brand.
  • Consider Your Colors. There is no reason not to liberally apply color to your marketing materials both online and in print. Chances are that your logo uses one or two bold colors that serve to identify your brand; make sure those colors are well-represented at every point of contact that you share with your customers. One of the best examples of this comes from Target—few companies get better use out of two simple colors than them.
  • Use Images With Personality. Your brand cannot exist without a healthy dose of personality, and in the age of social media you can feel free to knock yourself out in this department. Take a look at your cover images for Facebook and Twitter—now go look at Moz. You should notice that the image is loud and unique; any customer will immediately identify the company just by looking at the picture.
  • Get Everyone On The Same Page. Creating brand continuity in social media is not solely the responsibility of your marketing team. Every single member of your team has to be in on it and understand what your customers expect. Top-level management and entry-level staff members alike should have a clear idea on how to meet those expectations the same way your social media team does.

With these tips in hand, you should have all the information you need to create an immersive customer experience from any of your social media accounts, and to tie those accounts together with a continuous brand. A small amount of attention to these details can have an enormous effect on your customer’s loyalty and satisfaction, so take them to heart and watch your business grow.

Thursday, 3 August 2017

How to Build Links to Your Website: 7 Tactics You Can Implement Today

It has long been recognized that inbound links to your website have a very significant influence on your search engine placement. In fact, they are crucial; if you want to rank, you need to build links.

Why does Google like inbound links? In a nutshell, if your site has links from other sites, Google and other search engines make the assumption that the quality and content of your site must be of high enough regard for others to promote it.  And if some of your links come from highly respected authority sites, you will be doing even better.

There are many methods for building high value backlinkssome more effective than others, some downright dodgy. However, here I give you 7 fantastically straightforward, legitimate ways to build quality links to your site. Best of all, you can easily start implementing these tactics today.

Give Testimonials

Here’s a really simple tip to make an immediate impact on Google ranking factors with link building:

No matter what the industry or the size of the company, businesses love to publish testimonials. Often, they are homepage material because everybody loves to show off when a good word is said about them and, since they also want to prove their testimonials come from real people, they will almost always happily provide a link back to you to verify. This means a fabulous link straight to you for very little effort.

Start now:
1.      Make a list of every product recently purchased or service recently used.
2.      Check each of the sites of these services or products for the opportunity to provide a testimonial.
3.      Submit or email a short written testimonial letting the site know you are happy for it to appear on their website.
4.      Don’t forget to ask that they include a link to your site alongside it.
5.      In the future, keep an eye out for relevant sites that include testimonials, and seriously consider buying their product so that you can submit a recommendation.  This can be well worth the cash outlay for traffic growth!

Link Reclamation

If you know how to look, you can find many occasions wherein your brand has been mentioned online but with no link. By simply asking for this mention to actually link to you, you can add some great links with very little effort.

Here’s how:
1.      Systemically use a tool like BuzzSumo or to find references to your brand and to get alerts of any new mentions.
2.      For any mentions that are not currently linked to your site, check that this is a link that you would like to pursue. Reviews and product comparison blogs can be particularly lucrative for building authority links.
3.      Make contact with the external site and thank them for the mention of your brand within their article, and then simply and politely ask them to consider providing a link back to you. If they have already written positively about your service or brand, they will probably be happy to help you out.

Broken Link Building

This tactic is equally straightforward, although a little more time-consuming. The links you gain from this method are high quality from high value sites, however.

Broken link building refers to the act of seeking out broken external links on websites, and then suggesting the site owner replace the broken link with a link to your own site. This can be lucrative because, due to the pace of change on the internet, there are plenty of opportunities at present to replace links to sites that no longer exist.

Here’s how to build links this way:
1.      Begin by listing sites you would love to get a link from. You can also search for some great opportunities by using search operators such as “keyword + resources.”
2.      Choose to list only sites that look gooddon’t waste any time on them if they seem low in content value, have excessive outbound links, or are too unrelated to your niche.
3.      For each site on your list, test them for broken links. There is no need to go through every link manually; a Chrome extension called Check My Links is available for this purpose.
4.      Make contact with prospects on the list. My advice is to kindly point out that you have discovered a broken link within their site and to offer your own content as a very suitable replacement. If all goes to plan, they will be very happy to do so, since you have presented them with a very simple and quick solution to their broken link.

Guest Blogging

By submitting guest blog posts to relevant and high-quality sites, you can achieve three-fold success. Firstly, you gain several high quality links from authority sites. Secondly, you further your image as industry expert. And thirdly, targeted referral traffic heads your way from these blogs.

It’s a more time-consuming tactic since you’ll have to seek out opportunities and then write some lengthy posts, but the benefits of featuring on some high-authority sites very much justifies the effort involved.

Here’s how to go about this:
1.      Find guest posting opportunities. Use search strings such as “keyword + write for us” or “keyword + guest article” to do so. is a fantastic resource for finding the best blogs in your industry (although bear in mind, many may not accept guest posts).
2.      As writing a post can be very time-consuming, you need to make a very exacting list of the very best blogs to target (i.e., those that have a great following, suit your niche and are high-quality in terms of content and authority).
3.      Find the perfect topic for each site by reading previously published content and gauging audience knowledge level.
4.      Read the guest post requirements for each site.
5.      Some sites can be very picky and you won’t get your post past the front door if you choose to ignore basic requirements about word counts, etc.
6.      Submit your title and outline for a post if this is required by your target site.
7.      Write your post, and remember that authority sites will only publish high-quality writing, so be rigorous in your standards of content and language.
8.      Once your post is published, make the most of it by publishing on social media, interacting with comments on your post, and by making it known that you would love the opportunity to contribute further blog posts.


Much like guest posting, providing interviews to popular and relevant sites not only provides some fantastic link opportunities, but also helps to grow your own profile as an industry expert.

As well as interview articles on blog sites, you can benefit from taking part in podcasts, webinars and in expert advice round-up posts.

The most time-consuming part of this link-building tactic is not taking part in the interviews, but finding and arranging the best opportunities. Step-by-step, here’s how to do it:

1.      Interviews take many forms, and you need not choose all. Choose one type of interview at first that plays to your strengths and interests; if you are comfortable on camera you may choose to target webinars, or you may enjoy the process of writing and prefer the idea of blogs, or perhaps social media. You may choose to experiment with other forms farther down the line, but it’s best to stick to one for now.
2.      Before getting involved, make sure your online persona is perfectly represented. Make sure your bio page tells your story adequately and that it is up to date, and includes links to your social media pages.
3.      To find the best opportunities, closely follow other industry experts to see where they are being interviewed. You could also search for appropriate blogs using search strings like “keyword + interview.” Use social media to alert you to opportunities and requests for expert input.
4.      When great opportunities present themselves, be proactive at nominating yourself. Keep this request polite and to-the-point, and include a link to your bio.
5.      When the golden opportunity arrives to take part in an interview, remember to include appropriate and relevant links to your own site in any of your answers.
6.      Once your interview is live, take time to comment on the host site and to engage with others doing the same, to share on social media and to further your connections with those that present themselves at this time since this may be of benefit later.

Ego Bait

This tactic involves using your industry’s most influential people to your advantage. By creating content that flatters them, they will almost certainly be happy to share and link to this content on your site. Best of all, it does not need to consume much of their time or yours at all.

Here are three suggestions for going about this:
1.      When creating new content, quote a person of influence and link to their site. Make sure they know about it, and they will almost certainly be happy to reciprocate the link and share your content.
2.      Consider reaching out and interviewing a notable person or persons in your industry on your site. It will only require a short list of questions and then copying and pasting their answers. Be certain to choose somebody who is active on social media and will willingly share your post.
3.      For a greater volume of links, you should consider creating a roundup post of brief expert opinions or advice on a certain topic. Send out your request to multiple recipients then collate their advice into a roundup. Make sure all your contributors know when your content is published so that they can link and share themselves.

Help A Reporter Out (HARO)

Lastly, here’s a really simple tip to get quick and easy links from authority news sites. It involves very quickly helping a reporter out by providing a comment for their article.

Here’s how you find and use these opportunities:

1.      Sign up to the HARO service.
2.      You will now get three alerts daily with requests from reporters looking for information and opinions.
3.      Search amongst these opportunities for requests relevant to you.
4.      Respond by providing answers and information, along with a link to your bio. If or when your contribution is published, be sure to make the most of it with social media shares.

James Reynolds is the founder of Veravo which consists of two search engine marketing agencies; SEO Sherpa and Click Jam. Reynolds is fanatical about all things search, social and content on the web. Visit his blog at and talk to him on Twitter at @FollowJames. Reynolds, a contributor to several leading publications, mentors startup companies in his free time to positively contribute to the entrepreneurial ecosystem.
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